Reflections on my Buzzword talk at 360|Flex
Overall, I was extremely happy with it. I can’t believe that up until Sunday I still thought I was going to do it without slides. It was a good decision to start working on that slide deck in the airport lounge. By Tuesday I felt like I had a good slide deck, and I had practiced a few key demos enough that I was feeling confident. I guess there are three lessons learned here: one, it’s never too late to start your slide deck; two, there’s no real reason to panic if you don’t start the slide deck until you’re about to get on the plane; and three, the more you practice, the better. One benefit of working on the slide deck all the way until the last minute is that I could incorporate a few things I learned from watching other people’s presentations.
Another really nice thing was that I felt like I was talking about really important stuff, no fluff, but I realized pretty quickly that I had considerably more material than time. That’s a good feeling because it means I could pick and choose the very best stuff to talk about. For example, I had six feature areas to demo and then dive into, and I only really covered four of them, and I only went into the code for two of those.
My talk was packed, standing room only and most of that filled too. While talking, I felt like I had hit the right balance between having figured out roughly what I wanted to say, but not rehearsed, so it was very spontaneous. There was a lot of laughter, mostly laughing with and not at! Best laugh line was when I was talking about some of the code in layout, and said, “they are not hacks, they are just performance optimizations that are difficult to maintain.” Later I saw that someone had twittered that line and called it the quote of the conference. Many, many people stopped me later to say that they really liked the talk, and I got a lot of good questions both during and after the talk. One person even said he thought I was funny! Imagine that. Another person pointed out that it would have been cool if my talk had been scheduled in the last time slot of the day so we could have just run over for as long as people were interested in staying. I asked someone to take notes of all the questions during the talk and email the notes to me.
My biggest goof was that early in the talk I asked for a show of hands of how many people had never actually used Buzzword, virtually every hand went up, and I had decided in advance that if that happened, I would give a five minute demo. But then I started taking a few questions and forgot to the demo, but dove right into the architectural overview. I realized my mistake pretty soon (“oh crap, I was going to do a demo and I forgot!”), got a good laugh (both with and at), and went back and did the demo. But it would have been better to have done the demo before the architectural overview.
Many people told me they were blown away by LiveTest, and personally it was one of the most rewarding things to demo — I showed recording, debugging, training, and executing a test — because it’s such an important part of the app but normally no one gets to see it.
All the talks have been videotaped and I’m told that the videos will be available for download in a few weeks. I’m not sure I have the stomach to watch it but I hope to get a copy and post it.







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