360|Flex day 3: Wednesday Keynote
Wednesday 8:30 am. Giveaways! Tom and John are up on the stage giving away crap. Ther will be a SurveyMonkey survey about what worked and what didn’t at the conference, with an iPod giveaway. How do Tom and John do this? They do as much as possible themselves. They don’t know how “real” conference planners do this but they assume it’s a full time job for most. Tom and John do it in addition to their day jobs. They hire out pros to do stuff they can’t do, like eventbrite for their payment system for example. Looking for a marketing partner. Is it worth it? Immensely. It’s a lot of time and effort for them, especially if people learn a lot, make new friends, get a job or a client, and have fun!
Do they make money? Short answer is no. Long answer is that income was $46K from sponsors, $86K from attendees, total of $132K. Cost was $84K for food, $27K for A/V (including $2.4K for power) , $15.9K for promotional (including $8K for shirts), total of $126.9K. After everything, they probably lost a little money. Think of it as a start-up, that’s what it is. They want to stick with the 360 number for attendees, not make the conference bigger, because they like the small size.
Mixbook demo. It’s all about mixing together what’s on everyone’s digital cameras and making a printed “mixbook” or embedding on MySpace or a blog. What’s different about Mixbook is they used Flex and that they’re collaborative: you get all the photos from all the people at an event, a trip, a wedding, etc.. Pretty cool. The Flex interface is al drag and drop, zoom and rotate with the mouse. They have a lot of predefined layouts for a page of photos, you just drag photos onto a page, drag a layout onto the page. They are hiring, too.
I just gave a quick demo as part of this keynote. It was a little lame because I just focused on product features. I could have talked a little more about the company, where we’re going, what we’re going to do next, that sort of thing. But hey, the product is really the important thing.
Doug McCune is demoing TileUI. He saw the BumpTop video and realized that by combining PaperVision and ActionScript Physics Engine he could pull together something pretty close to BumpTop in Flex. He’s not sure what he’s going to do with it, not clear what the licensing issues are. But this is amazingly cool and we could use some of the physics stuff in the document organizer.
Sam Agesilas is demoing Saffon, a UML modeling tool. This is its first public showing. He is a designer and likes to work with pretty tools. Existing modeling tools are ugly. Will be available September 1, licensed with MIT license so anyone can do anything with it. Brings in a body of ActionScript code, models it in real time and animates the classes. It looks amazingly good: the design is clean and beautiful. He’s showing how you can type right into the model and rename a method and change its signature. It can parse the entire Flex framework codebase in about two minutes. He is obviously one of those very rare individuals who can both design and code really well.
Ali Daniali has brought some of the code jam team up on the stage and is demoing the Northwest Harvest food drive web site that they have built over the course of the conference. Really incredible how many people were willing to give up so much time and take so much effort to work on this project instead of sleeping. Kudos to all you guys.
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